Privacy Policy

Effective date: 09/09/2026. This Privacy Policy describes how marcpaulenich.com (“marcpaulenich.com,” “we,” “us,” or “our”) collects, uses, and discloses information about you when you visit and interact with this website (the “website”). By using the website, you agree to the practices described in this Privacy Policy.

This is a draft prepared for review by our legal team; bracketed items are to be confirmed.

Information We Collect

We collect the following categories of information:

• Information you provide directly. When you submit our contact form, we collect the information you enter — such as your name, email address, and message. The contact form is provided and processed by HubSpot on our behalf.
• Information collected automatically. When you visit the website, we and our analytics providers may automatically collect certain usage and device information — such as your IP address, browser type, device information, pages viewed, referring pages, and interactions — through cookies and similar technologies (see “Cookies and Tracking Technologies” below).

How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and communicate with you about the website, the book, and related offerings;
• Operate, maintain, secure, and improve the website;
• Understand how visitors use the website and measure the performance of our content and marketing;
• Comply with legal obligations and enforce our terms.

Cookies and Tracking Technologies

A cookie is a small text file placed on your device when you visit a website. We use cookies and similar technologies (such as pixels and local storage) to make the website work, to understand how it is used, and to measure the performance of our marketing.

Your choices. When you first visit, we present a cookie notice. You can accept, decline, or manage non-essential cookies at any time using the “Cookie settings” link in the website footer. We also honor recognized browser opt-out signals, including Global Privacy Control (GPC). We do not sell or share your personal information.

Categories of cookies we use:

• Strictly necessary (always active) — required for the website to load and remain secure; these do not require consent. Example: a security cookie set by our hosting provider, Cloudflare (__cf_bm).
• Analytics (optional) — help us understand how visitors use the website. Provided by Google Analytics 4, deployed via Google Tag Manager.
• Marketing / tracking (optional) — let us measure the effectiveness of our marketing and connect a visitor’s activity to their contact record when they submit a form. Provided by HubSpot.

Specific cookies this website may set:

• _ga (Google Analytics, analytics) — distinguishes unique visitors; lasts up to 2 years.
• _ga_[container-id] (Google Analytics, analytics) — persists Google Analytics 4 session state; lasts up to 2 years.
• _gid (Google Analytics, analytics) — distinguishes visitors, where enabled; lasts 24 hours.
• __hstc, hubspotutk (HubSpot, marketing) — identify a visitor and link their browsing to a contact record when a form is submitted; last about 6 months.
• __hssc, __hssrc (HubSpot, analytics) — track sessions within a visit; last 30 minutes / for the session.

Google Tag Manager itself does not set cookies; it loads the tags above, which set the cookies listed. Cookie lifetimes are set by the third-party provider and may be shortened by your browser. The exact set of cookies deployed may change as these services update. You can also block or delete cookies through your browser settings, though blocking strictly-necessary cookies may prevent parts of the website from working.

How We Share Information

We do not sell or share your personal information, and we do not use it for cross-context behavioral advertising. We disclose information only to:

• Service providers who process information on our behalf under contract — including Google (analytics), HubSpot (contact form and marketing), and Cloudflare (hosting and security).
• Legal and safety — where required by law, legal process, or to protect the rights, property, or safety of marcpaulenich.com or others.

Your Choices and Rights

• Cookie preferences. Use the “Cookie settings” link in the footer to accept, decline, or change your non-essential cookie choices at any time.
• Global Privacy Control. If your browser sends a GPC signal, we treat it as a request to opt out of non-essential tracking.
• Analytics opt-out. You may install the Google Analytics opt-out browser add-on, and manage HubSpot tracking through our cookie settings.
• California residents. Subject to applicable law, you may have rights to request access to, correction of, or deletion of your personal information, and to not be discriminated against for exercising those rights. Because we do not sell or share personal information, no “Do Not Sell or Share” action is required.

To exercise any right, contact us at hart@hartinc.com.

Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect the information we collect. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, to comply with our legal obligations, resolve disputes, and enforce our agreements.

Children’s Privacy

The website is not directed to children, and we do not knowingly collect personal information from children under 13 (or under 16 where applicable). If you believe a child has provided us personal information, please contact us and we will take appropriate steps to delete it.

Third-Party Links

The website may contain links to third-party websites (for example, to purchase the book). We are not responsible for the privacy practices or content of those third parties, and we encourage you to review their privacy policies.

Governing Law; Venue

This Privacy Policy, and your use of this website in accordance thereof, is governed by and interpreted pursuant to the laws of the state of Ohio without regard to its conflict of laws principles. Except where submitted to arbitration, any dispute arising in connection with your use of this website or this Privacy Policy shall be resolved exclusively in the state or federal courts located in Lucas County, Ohio, and you consent to the exclusive personal jurisdiction and venue in those courts.

Geographic Limitations

We provide this website for use only by persons located in the United States of America. We make no claims that the website or any of its content is accessible or appropriate outside of the United States. If you access the website from outside of the United States or submit information of any kind to or through the website, you do so on your own initiative and at your own risk, and you are responsible for compliance with local laws.

Limitation of Liability

To the fullest extent provided by law, in no event shall marcpaulenich.com and its respective officers, directors, shareholders, owners, employees, affiliates, successors, agents, and assigns be liable to any person for damages of any kind, under any legal theory, including but not limited to any direct, indirect, special, incidental, punitive, or consequential damages arising out of (I) your access/use or inability to access/use the website, or (II) any of the information contained on the website, even if we have been advised of the possibility of such damages. The foregoing does not affect any liability that cannot be excluded or limited under applicable law.

Indemnification

You agree to defend, indemnify, and hold harmless marcpaulenich.com and our respective officers, directors, shareholders, owners, employees, affiliates, successors, agents, and assigns from and against any and all claims, damages, obligations, losses, liabilities, costs, and expenses (including but not limited to attorney’s fees) arising directly or indirectly from your use of and access to the website, your violation of any provision of this Privacy Policy, and your violation of any third-party right under applicable law. This defense and indemnification obligation will survive this Privacy Policy and your use of the website.

Disclaimer of Warranties

You understand that we cannot, and do not, guarantee or warrant that any files available for downloading from the internet or the website will be free of viruses or other destructive code. You are responsible for implementing sufficient procedures and checkpoints to satisfy your requirements for anti-virus protection and accuracy of data input and output, and for maintaining a means external to our site for any reconstruction of any lost data. To the fullest extent provided by law, we will not be liable for any loss or damage caused by a distributed denial-of-service attack, viruses, or other technologically harmful material that may infect your computer equipment, computer programs, data, or other proprietary material due to your use of the website or any services or items obtained through the website or to your downloading of any material posted on it, or on any website linked to it.

Your use of the website, its content, and any services or items obtained through the website is at your own risk. The website, its content, and any services or items obtained through the website are provided on an “as is” and “as available” basis, without any warranties of any kind, either express or implied. To the fullest extent provided by law, marcpaulenich.com hereby disclaims all warranties of any kind, whether express or implied, statutory, or otherwise, including but not limited to any warranties of merchantability, non-infringement, and fitness for a particular purpose. The foregoing does not affect any warranties that cannot be excluded or limited under applicable law.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Effective date” above and, where appropriate, provide additional notice. Your continued use of the website after an update constitutes acceptance of the revised policy.

Contact Us

If you have questions about this Privacy Policy or our privacy practices, contact us at hart@hartinc.com

Last Updated: 09/09/2026.